CMI Workplace

A clear, realistic and effective marketing strategy

 

The opportunity

CMI Workplace (CMIW), an office space design company approached Vision 29 to create a marketing strategy and plan as well as deliver elements within the plan that they did not have the in-house skills, resource or time to.

The brief

Develop a clear and realistic marketing strategy that can be delivered by a combination of in-house and external resources.

 

 

 

The solution

We kicked off the process with a 3 stage Discovery process. This comprised of a brainstorm with CMIW’s management team, interviews with colleagues and with customers, prospects and lost prospects.

The Discovery sessions formed the basis for a detailed 3 year marketing strategy. This strategy identified clear and measurable short and long term marketing objectives and key activities required to achieve the objectives. The strategy focused on four key areas: market positioning and messaging, online presence, thought leadership, and lead generation.

Once the marketing strategy and budget were agreed, a detailed plan outlining how each objective would be achieved along with timescales was created.

 

The results

New website

A new CMIW website was created and launched with on-going search engine optimisation and content creation via the blog.

Thought leadership

The company now has a clear and define voice through regular thought leadership content creation, which is shared via social media channels and is improving SEO.

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Email and Telemarketing

Regular email campaigns combined with telemarketing calls ensure new and existing contacts are engaged and leads generated.

 

Jo has brought new energy and vision to our team, focusing our marketing effort where we need it most and on activities that will deliver effective results. Now, our website truly reflects our brand, our online presence is improving, we are talking to more clients and this is just the tip of the iceberg.

Steven Crabbe

Managing Director, CMI Workplace

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