Marketing & Communications Blog
Thoughts, reflections and advice on marketing and corporate communications
How to get return on investment from exhibitions
Events are often the most costly feature in a marketing budget, so how do you make sure you get the biggest return on investment? 1. Research. Before you even consider signing up to an exhibition or conference, I recommend you do your research first. If possible,...
Do I need a marketing strategy?
Vision without action is a daydream. Action without vision is a nightmare. So many companies do not have a clear and measurable business plan, sales or marketing strategy. They bumble along, tapping up existing contacts, relying on past successes and in many ways...
M&S launches new website
M&S unveiled its new-look, magazine-style website this week, replacing the previous system, which ran on an Amazon platform. But what do the retail analysts have to say about it? There have been a number of significant developments at Marks & Spencer...
Social media and this year’s retailer Christmas marketing campaigns
What role has social media played in the storytelling process of this year's retailer Christmas marketing campaigns? If you were asked what your most memorable Christmas advert was, what would it be? For me, the answer is simple: Coca Cola's ‘The Holidays Are...
Are high street retailers making the most of Pinterest?
Fashion specialist J Crew recently launched its autumn range on Pinterest, but are other retailers making the most of this social media site? Vision 29 founder Jo Coxhill takes a closer look. I recently became addicted to Pinterest. My friends and I call it the...