by Jo Coxhill | Jun 26, 2017 | Marketing, Return on investment, Strategy |
Nearly two-thirds of UK businesses do not have a marketing strategy. No vision, no plans, no goals. If your company falls into this category, this blog is for you: we outline three essential marketing activities that every business should do in order to be bold with...
by Jo Coxhill | Nov 7, 2016 | Marketing, Strategy |
With millennials making up a quarter of the global population and rapidly becoming the dominant generation within the workplace, you’d be forgiven for thinking that event marketing is dead and the future of marketing is completely digital. After all, this generation...
by Jo Coxhill | May 20, 2016 | Marketing, Return on investment, Strategy |
I’m pleased to say that my client base continues to grow and I’m working with a great bunch of companies, representing a wide range of industries. I love getting to know each new client, really getting under the skin of their business and understanding what makes them...
by Jo Coxhill | Apr 21, 2016 | Internal communications, Marketing, Strategy |
As I continue to post a whole range of useful and interesting marketing and communications related blogs, articles and posts on Twitter, I invite you to read some of the most popular tweets from the past week. I have deliberately been seeking marketing and...
by Jo Coxhill | Apr 10, 2016 | Internal communications, Marketing, Strategy |
I’m really enjoying using Twitter and have been finding some great articles, infographics and tools relating to marketing and communications. Its also been pretty gratifying to watch my followers rise! Here’s a taster of my top marketing and communications...
by Jo Coxhill | Feb 22, 2016 | Marketing, Return on investment, Strategy |
Definition: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. (https://en.wikipedia.org/wiki/Content_marketing) The internet is brimming with content – knowledge bases,...
by Jo Coxhill | Feb 1, 2016 | Marketing, Return on investment, Strategy |
In the many years that I spent heading up marketing departments, I would have always said that it’s best to keep the management of your marketing in-house. There’s usually an element of outsourcing, maybe it’s the design and print, event management, website, PR or...
by Jo Coxhill | Apr 13, 2015 | Return on investment, Strategy |
Vision without action is a daydream. Action without vision is a nightmare. So many companies do not have a clear and measurable business plan, sales or marketing strategy. They bumble along, tapping up existing contacts, relying on past successes and in many ways...
