by Jo Coxhill | Aug 23, 2017 | Marketing, Return on investment |
A social media presence is a marketing must for any business nowadays. However, it’s surprising how many businesses, of all shapes and sizes, are still not getting it right. Whether you’re publishing posts and content that just aren’t gaining traction or not...
by Jo Coxhill | Jun 26, 2017 | Marketing, Return on investment, Strategy |
Nearly two-thirds of UK businesses do not have a marketing strategy. No vision, no plans, no goals. If your company falls into this category, this blog is for you: we outline three essential marketing activities that every business should do in order to be bold with...
by Jo Coxhill | Mar 20, 2017 | Marketing |
Every business, large or small should have a defined marketing strategy with measurable objectives and an actionable plan. In this blog, we share 29 free or budget-friendly marketing ideas that every business should use. 1. Perfect your pitch Whether you’re a small...
by Jo Coxhill | Feb 10, 2017 | Marketing |
It is reported by CEB Marketing Leadership Council that B2B customers are nearly 60% through the sales process before engaging with a salesperson and that 57% of the sales process has disappeared. What does this mean to the relationship between sales and marketing and...
by Jo Coxhill | Jan 25, 2017 | Marketing |
How many of your new year’s resolutions have you broken already? Determined that this year will be different, I decided not to set new year’s resolutions and instead to set good marketing intentions. Even as a seasoned marketer, I find that marketing my own business...
by Jo Coxhill | Nov 7, 2016 | Marketing, Strategy |
With millennials making up a quarter of the global population and rapidly becoming the dominant generation within the workplace, you’d be forgiven for thinking that event marketing is dead and the future of marketing is completely digital. After all, this generation...
by Jo Coxhill | Sep 8, 2016 | Marketing |
In my last blog post, I touched on the importance of search engine optimisation (SEO) and indicated that I could dedicate a separate post to how you must improve SEO in order to get to page 1 of Google… Well, here it is… I’m not going to discuss the...
by Jo Coxhill | May 20, 2016 | Marketing, Return on investment, Strategy |
I’m pleased to say that my client base continues to grow and I’m working with a great bunch of companies, representing a wide range of industries. I love getting to know each new client, really getting under the skin of their business and understanding what makes them...
by Jo Coxhill | Apr 21, 2016 | Internal communications, Marketing, Strategy |
As I continue to post a whole range of useful and interesting marketing and communications related blogs, articles and posts on Twitter, I invite you to read some of the most popular tweets from the past week. I have deliberately been seeking marketing and...
by Jo Coxhill | Apr 10, 2016 | Internal communications, Marketing, Strategy |
I’m really enjoying using Twitter and have been finding some great articles, infographics and tools relating to marketing and communications. Its also been pretty gratifying to watch my followers rise! Here’s a taster of my top marketing and communications...
by Jo Coxhill | Mar 15, 2016 | Marketing, Return on investment |
I visited a great retail technology exhibition this week. One of my clients was exhibiting there and I thought I’d walk the show and see if I could drum up some new business. It got me thinking about the HUGE investment many companies make in their presence at events...
by Jo Coxhill | Feb 22, 2016 | Marketing, Return on investment, Strategy |
Definition: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. (https://en.wikipedia.org/wiki/Content_marketing) The internet is brimming with content – knowledge bases,...
