by Jo Coxhill | Aug 23, 2017 | Marketing, Return on investment |
A social media presence is a marketing must for any business nowadays. However, it’s surprising how many businesses, of all shapes and sizes, are still not getting it right. Whether you’re publishing posts and content that just aren’t gaining traction or not...
by Jo Coxhill | Jun 26, 2017 | Marketing, Return on investment, Strategy |
Nearly two-thirds of UK businesses do not have a marketing strategy. No vision, no plans, no goals. If your company falls into this category, this blog is for you: we outline three essential marketing activities that every business should do in order to be bold with...
by Jo Coxhill | May 20, 2016 | Marketing, Return on investment, Strategy |
I’m pleased to say that my client base continues to grow and I’m working with a great bunch of companies, representing a wide range of industries. I love getting to know each new client, really getting under the skin of their business and understanding what makes them...
by Jo Coxhill | Mar 15, 2016 | Marketing, Return on investment |
I visited a great retail technology exhibition this week. One of my clients was exhibiting there and I thought I’d walk the show and see if I could drum up some new business. It got me thinking about the HUGE investment many companies make in their presence at events...
by Jo Coxhill | Feb 22, 2016 | Marketing, Return on investment, Strategy |
Definition: Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. (https://en.wikipedia.org/wiki/Content_marketing) The internet is brimming with content – knowledge bases,...
by Jo Coxhill | Feb 1, 2016 | Marketing, Return on investment, Strategy |
In the many years that I spent heading up marketing departments, I would have always said that it’s best to keep the management of your marketing in-house. There’s usually an element of outsourcing, maybe it’s the design and print, event management, website, PR or...
by Jo Coxhill | Sep 11, 2015 | Internal communications, Return on investment, Vision 29 news |
It is with great pleasure that Vision 29 is sponsoring the second edition of the Smart Working Handbook. The Handbook aims to encapsulate best practice in the field of transforming organisations through smart working techniques. Absolutely critical to this is ensuring...
by Jo Coxhill | May 15, 2015 | Marketing, Return on investment |
Most businesses never feel they’re generating enough leads but don’t quite know what to do to ensure their lead generation efforts are delivering good ROI. If you’re thinking of running a lead generation campaign, take note of these 10 steps to success. 1. Set your...
by Jo Coxhill | May 7, 2015 | Marketing, Return on investment |
Events are often the most costly feature in a marketing budget, so how do you make sure you get the biggest return on investment? 1. Research. Before you even consider signing up to an exhibition or conference, I recommend you do your research first. If possible,...
by Jo Coxhill | Apr 13, 2015 | Return on investment, Strategy |
Vision without action is a daydream. Action without vision is a nightmare. So many companies do not have a clear and measurable business plan, sales or marketing strategy. They bumble along, tapping up existing contacts, relying on past successes and in many ways...
