M&S unveiled its new-look, magazine-style website this week, replacing the previous system, which ran on an Amazon platform.
But what do the retail analysts have to say about it?
There have been a number of significant developments at Marks & Spencer (M&S) this week, with the high street retailer unveiling a flagship store in The Hague, Netherlands on Thursday.
A new website was also launched at the start of the week, replacing the platform provided by Amazon for the last seven years. The new desktop site, which has been developed with vendors TCS and Sapient Nitro alongside an in-house team, is accompanied by a dedicated tablet experience and new-look mobile sites and apps.
Essential Retail caught up with a selection of retail commentators to get their views on the new portal and what it means for the company’s wider multichannel retail strategy.
Read the full article, including a comment from Jo Coxhill, as published on Essential Retail