Volkswagen Financial Services
The power of internal communications to create engagement and excitement in a time of change
Using effective internal communications to inform, engage and excite all colleagues throughout a period of change within the business.
Leading financial services company, Volkswagen Financial Services, was building a brand new, state-of-the-art office space in Milton Keynes. The building was going to bring together its 750+ colleagues, who were working across three different sites and improve collaboration between teams, departments and working groups. The challenge was to use internal communications to inform, engage and excite all colleagues throughout the period of change within the business.
A detailed internal communications vision and plan was created and delivered on time and within budget. A clear tone of voice and brand for the project was developed, which carried through all communication channels. Over a 15 month period, regular communications were shared utilising a whole range of channels including: microsite, employee engagement events, experiential suite, emails and newsletters, desk drops, competitions, building milestones, such as Topping Out and Practical Completion were marked, photographic journey of the project was recorded.
Carefully timed pre-move and move day communications were issued and once everyone had settled into their new home, a series of post move communications and engagement activities commenced culminating in an invitation for all colleagues to provide feedback on their experiences.
Who were enthused and excited about the move to their new office.
81% employee engagement
An impressive 81% employee engagement when surveyed about their readiness for the move.
885% increase in visitors
A remarkable 885% increase in visitors to the dedicated accommodation programme microsite over the 15 month project timescale.
Extremely positive feedback at the end of the project endorsed that the communications had been effective.